installation
Rotunda Gallery, Brooklyn
September/ October 2001

The show, "To Market To Market," dealt with ideas which explored the individual marketing strategies of artists.
The E-Team was invited to present the persona of video artist, Michael Smith, and to sell his videos. Because the selling of Mike's products in the gallery directly seemed less effective, we decided to market his persona with a more indirect approach - as the sponsor of the VIDEOCLUB.

!!! VIDEOCLUB - come and see your favorite movie on a huge TV screen !!!

In a separate room within the gallery, we installed a comfortable sofa, low
lights, and a large screen 64" TV. For the duration of the 5 week show, we showed blockbuster movies such as Beat Street, Terminator 2, The Wizard of Oz, Casino, and Mission Impossible twice daily. Each day a new movie played and every screening began with a different 30-60 second commercial of Mike Smith inviting visitors to "sit back, relax, and enjoy the movie!" In collaboration with Mike Smith, we had produced these clips, introducing him as the sponsor.
To announce the VIDEOCLUB and its schedule, we distributed flyers throughout downtown Brooklyn and set up the VIDEOCLUB HOTLINE. Screenings were regularly attended and appreciated by a broad audience.